Maybe I’m wrong, but I think men were in charge of designing these vintage Halloween cards, because each features a pretty woman! Some of the cards have hand-lettered type treatments, too, and are extraordinary examples of commercial calligraphy. Several also share a theme that seems to have died out over the years. Apparently there was a legend that said if you saw a man’s face in a mirror on Halloween, he was your true love. That belief was a little hard to sustain in the cold light of day, so that probably explains why you never hear it any more.
Click the vintage Halloween women below to view and download the larger versions: