What’s not to love about vintage fruit crate labels? They’re colorful and often whimsical, and were created to a much higher standard than they probably deserved, given that they were destined for the trash before having a new life on the Internet.
Another thing I like about them is that they’re ethnically diverse for the most part — and in a good way. Vintage cigar labels were often filled with negative interpretations of African Americans. But vintage fruit crate labels seem to be more egalitarian. As a result, you’ll see Latin Americans and African Americans presented in relatively positive contexts. Having said that, I know some people might rankle at the term “Aunty” being used along with the image of an African American woman, because that term was used during slavery. But if you remember the time these labels came from and how far we’ve come in the interim, it might be easier to appreciate that particular label for its artistic value.